ZHA Opens Seoul Design Museum With Meta-Technology Exhibit

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ZHA Opens Seoul Design Museum With Meta-Technology Exhibit

Dongdaemun Design Plaza (DDP) collaborated with Zaha Hadid Architects (ZHA) for the ‘Meta-Horizons: the future now‘ exhibition in Seoul, Korea. Designed by ZHA to promote the encouragement and exchange of new ideas and to showcase innovative technology and media, the inaugural exhibition at DDP’s new Design Museum explores ZHA’s work in multiple fields, from digital technology to artificial intelligence and virtual reality, showcasing the company’s recent designs. , process and research integrating immersive technologies and new manufacturing techniques. The exhibition will be presented from May 26 to September 18, 2022.

ZHA_RAS_Metaverse rendering architecture.  Image courtesy of RASZHA_RAS_Metaverse rendering architecture.  Image courtesy of RASZHVR LOOPS NEW WORLDS.  Image courtesy of ZHAZHA_RAS_Metaverse architecture.  Image © Kyungsub Shin+ 15

DDP opened in 2014 and has become a cultural hub and meeting place in the center of Seoul’s Dongdaemun district. The exhibition details the practice’s collaborative and multidisciplinary approach to developing digital design tools, and the opportunities made possible when working between virtual and physical environments simultaneously. Three zones within the exhibition: Innovation, Imagination, and Interaction, will offer visitors a framework for exploring the work of ZHA’s four research teams: Calculation and design (ZH CODE); Virtual Reality (ZHVR); Analysis and information (ZH A+I); and processes of social interaction (ZHA Social).

ZHA_RAS_Metaverse architecture.  Image © Kyungsub Shin
ZHA_RAS_Metaverse architecture. Image © Kyungsub Shin

The INNOVATION: Process & Research area highlights innovations in the built environment that are driven by ZHA’s process and research. This introductory section of the exhibition focuses on collaborations between different disciplines that draw on research-based approaches to the design process and physical prototyping. Projects in this area include the recently completed Striatus, a 3D printed concrete bridge, and an architectural platform used to create custom modular homes.


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The IMAGINATION: Design & Virtual Zone highlights the imagination and communication of design vision and how it has increased the possibilities of working between the physical and digital realms. In this area, ZHA’s recent endeavors in the design of virtual worlds or the metaverse such as the cyber urban incubator “Liberland” and “NFTism”, a virtual gallery space that explores architecture and social interaction, are exposed.

ZHVR LOOPS NEW WORLDS.  Image courtesy of ZHA
ZHVR LOOPS NEW WORLDS. Image courtesy of ZHA

The INTERACTION: Technologies and collaboration The area showcases the continuous development of technologies at all stages of design, enhancing seamless user experience through cyber-physics, mixed reality, augmented reality, and virtual reality. In this area, the projects presented explore new possibilities for interaction developed by ZHVR, including “Project Correl 1.0”, a collaborative multi-presence virtual reality experiment illustrating the development of complex assemblies inside virtual space. , as well as the ‘LOOP’ mixed-reality experience ‘NEW WORLDS’ which is a design simulation created by ZHVR for product testing and design development.

ZHA_RAS_Metaverse architecture.  Image © Kyungsub Shin
ZHA_RAS_Metaverse architecture. Image © Kyungsub Shin

In addition, the exhibition marks the beginning of RAS + ZHA: ‘Metaverse Architecture’, a collaboration between ZHA and Refik Anadol Studio (RAS), between architecture, art, technology and artificial intelligence. For this project, multi-model AI algorithms were used to analyze image and script data compiled and composed by ZHA. These algorithms generate comprehensive datasets that represent the firm’s portfolio of work. Visitors will discover this work in an immersive room, highlighting the experimental perspective of the metaverse to come.

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