Small businesses are booming, and for five Sioux Falls online sellers that meant success in 2021 online as the pandemic and interest in online shopping increased their business.
Several have just started in the past 24 months, reflecting a nationwide trend.
Business start-ups in the United States increased by nearly 42% in 2020, according to US census data. This year has seen the rise of Etsy – a craft indexing site – for local artisans, entrepreneurs and others looking to add a little extra cash to their work.
As more people turn to side businesses, a second job, or even launching their own full-fledged businesses, platforms like Instagram and Etsy, a creative seller site, are in the billions of dollars. This is great growth to capitalize on and develop for start-up creators.
The takeaways from these local vendors are similar, finding Instagram great for art advertising, and Etsy remains the best website to sell on. They also said 2021 has been a banner year and hope to continue to be successful until 2022 with increased growth in social media.
1. A Doodle Daily – An Etsy Side Activity
A local seller with a regional flair, A Doodle Daily (Etsy: ADoodleDaily) sells South Dakota sticker and shirt sets proclaiming local pride. Owner Reva Graves advertises through search ads through Etsy, Google, Facebook, and Instagram.
She started out slow and advises other Etsy sellers to do the same.
“I started small with a few listings, and eventually increased my inventory and listings until they are found today. I would still consider myself at the start-up stage but each year I gradually increase my sales. 2021 has been my best year yet, ”said Graves. “Since my art and my products are more visual, I like to post on Instagram the most. “
Its unique offer? From interpretations like the “Tatanka” buffalo design to vintage FAST Trail t-shirts, this seller has a flair for understated or crafty clothing.
The store is @adoodledaily on all social media.
2. The world’s bookstore all around
Since I hopped on Etsy just a few weeks ago, got featured in Argus Leader, and made dozens of holiday sales, The World All Around Bookstore turned into a hit for a local author and company employee.
Her favorite platform is Instagram to show off the products.
“My opinions on Etsy have already increased by about 1000%, without exaggeration,” said Stephanie Logue, the maker and seller.
The originality of this shop? It is not in any store and customers do not know what product they are buying. The mysterious “date” with a book, often themed around stickers and decorations and clues about what the book is, has seen books sell to buyers across the United States every week. .
3.SD Clothing and gifts
Since a year, SDClothing and Gifts is a kind of online gift shop. It sells South Dakota themes and a few other designs. Eric Gage created it as a side activity in addition to his regular work. Her gift appeals and identifies a variety, from camouflage to rainbow patterns.
Gage has over 100 store sales on Etsy and also maintains a Shopify page.
“Social networks play an important role in online sales. Being able to reach people anywhere with (an) interest in South Dakota is a great asset, ”said Gage. “I am experimenting with TikTok.”
Gage puts clothes on Facebook, showing off designs everyone loves, like the flag of Sioux Falls. Its clientele is young, from 18 to over 35 years old. The store’s Facebook page is https://www.facebook.com/SDApparelandGift/.
4. Art Moms – 1,000 sales and counting
Art moms and Art Moms Holiday Boutique LLC has been a bestseller since early 2019.
Facebook, Instagram, and others are driving sales on the Etsy site, which eventually launched a full-featured website for its own store, called www.tedandlulus.com in spring 2021.
Their unique turn? Years of hard work and turning digital sales into real branding.
Co-owner Chantel Olsen has been manufacturing since the age of 19 and is now 44 with Art Moms as a full-time job. She points to Facebook as a way for her to even create a “creator space” for her business and others in Sioux Falls to try out the Etsy world for themselves. They also had a pop-up shop at 3101 41st St. for the holidays.
Then, they’ve made products moms and others want, like mugs titled “Not the best mom” in script, or fun holiday cards and stickers.
“Social media is a fantastic tool for small businesses to get visibility and dissemination of your product. I mainly sell on the east and west coasts on my Etsy site, which is so much fun, ”Olson said. “I really think adding new products and staying relevant with what’s going on in the world helps the traction … I’m already preparing my business plan for 2022.”
Art Moms Facebook is: https://www.facebook.com/Art-Moms-and-friends-Holiday-Boutique-135225353191615/
5. Annie’s Art Adventures and AnniesArtCorner
This young artist sells products to save money for traveling by bus, among other purposes. This boutique is aimed at young people looking for art at a good price.
Starting several months ago with an Instagram in hand and with a traveling booth at fairs like the one of the Backartigans group shows in the backyards of Sioux Falls and parking lots, sale on Etsy at AnniesArtCorner. “I’ve noticed that Facebook and Instagram are starting to no longer help small artists and businesses like they used to be.”
So, artist and owner Annie Boyum combines online research with in-person shows to make sure her followers don’t rely solely on a social media company.
“I get the most (sales) just by researching Etsy / the web, in general, or at in-person art events,” Boyum said.
The turn of this shop? From astrology stickers to pride-themed Sioux Falls flags to 70s-inspired pewter art, AnniesArtCorner’s designs have been selling out all summer, showing how the in-person presentation meets the online sales strategies. His Instagram is @ annies.art.adventures.
These are just a few online sellers in the Sioux Falls area that have created an income, creative outlet, or full job on Etsy.
Their advice to anyone looking to get started is to be creative with a product that many already desire, to go to Instagram for posts and Facebook for ads, and to go meet other business owners to find out. inexpensive ways to advertise in the area.