If you look inside Krystle and Zack Gordon’s cupboards, you’ll find an impressive collection of cups and mugs.
This love for these drinking vessels gave the Gordons the idea of creating their own fun mugs to share with others.
And that’s exactly what they’ve done under the trading name of Quirky K’s Custom Crafts, based out of their home in Hilden, outside Truro.
The name of the company, says Krystle Gordon, comes from the fact that she has a unique sense of humor and wants to have a fun and unique name.
Through Quirky K’s Custom Crafts, the couple primarily sells sublimation products. It is a printing method that transfers a design into a material or fabric using ink and heat. For the Gordons, that means they can print designs on mugs, tumblers, tea towels, blankets and some shirts. Sometimes they even create promotional items such as keychains, coasters, and beer koozies.
To create their products, the Gordons say they accumulated a significant amount of sublimation equipment that now takes up several rooms in their home.
“We’re lucky to have extra space in our house that can fit all the gear and blanks,” she says.
However, it’s a bit overwhelming during peak season as more than half of their house has been taken over.
“We try to see that as a positive issue to have,” Krystle says.
It then took some time to learn how to use all the equipment, which they mostly did by watching YouTube videos and joining social media groups for tips and best practices.
Along with their regular product lines, the Gordons also fulfill custom orders. In fact, about half of their orders are requests. This usually involves someone giving us their own images, illustrations or quotes to print.
“Many of our customers are entertaining characters and often tell stories about the importance of images or quotes they want on their products,” Krystle explains.
The rest of their sales come from the graphics they provide.
“Some of these graphics are made by us and many were purchased with distribution rights from online graphic designers,” Krystle explains.
Their inspiration comes from current events, their own interests and the characteristics of the holidays, she adds.
Of all the things they make, the Gordons say their most popular item is their coffee mugs, while the hardest to make are the foam beer koozies, as they are very delicate and easy to crush when you apply heat to them.
Their favorite item to craft, however, is custom fleece blankets.
“It’s a new product for us,” says Gordon, “so it’s a nice change of pace. Customers are very creative with their custom requests for these, and we love to hear their ideas. »
The Gordons run Quirky K’s Custom Crafts together as a husband-wife duo, however, Krystle says the business is primarily hers. She does design, sales, customer relations and promotion. Her husband, Zack, helps her with production, logistics and is her sales assistant at craft fairs.
“Working together can sometimes be fun. We really enjoy interacting with our customers at craft fairs,” she says.
When not creating, the Gordons work full-time in other jobs. Business, they say, is something they do in their spare time. During peak hours, however, they usually work longer hours on their business.
In the future, they hope to continue growing their business by networking, expanding their wholesale base, and increasing the number of stores that carry their products.
Currently, most of their sales are through their Facebook page. They also provide weekly local delivery in the Truro area and make monthly, but often more frequent, deliveries to New Glasgow, River John, Tatamagouche and the Halifax area.
Their products can also be found at Totally Local in Truro, Penney Lane – Gifts and Things in Westville, Rustic Piper Crafts & Coffee in River John and The Mom Market in Pictou. They also attend various craft fairs in the Truro and North Shore regions.