BSN SPORTS acquires the Eastbay team retail business from Foot Locker Retail, Inc.


Courtesy of BSN Sportspartner of SwimSwam.

BSN SPORTSone of the largest distributors and direct distributors of sporting goods, footwear, apparel and brands in the school and league markets and a division of Varsity Brands, today announced that it has reached an agreement to acquire substantially all of the assets of Eastbay Team Sales (“Eastbay Team Sales”) of Foot Locker Retail, Inc., a subsidiary of Foot Locker, Inc. (NYSE: Florida).

Founded in 1980 and originally created to meet the performance needs of local high school and college athletes in central Wisconsin, Eastbay Team Sales is today one of the leading providers of athletic footwear, apparel and sportswear. sports equipment for high school and college athletes. Foot Locker, Inc. acquired Eastbay Team Sales through its 1997 acquisition of Eastbay to incorporate an additional distribution channel for athletic footwear, apparel and equipment.

BSN SPORTS is a leader in the school and league markets with more than 1,100 field sales professionals serving coaches and athletic directors in virtually every zip code in the United States. The company supports these field sales professionals with Category Managers, Territory Managers, Customer Service Representatives and a robust marketing infrastructure and cutting-edge technology that enable sales professionals to offer customers the the most comprehensive and personalized one-stop shopping experience in the team sporting goods industry. .

Terry Babilla, President of BSN SPORTS, said: “We are delighted that the employees of Eastbay Team Sales are joining the BSN SPORTS family, which is dedicated exclusively to serving the athletes, sports directors and coaches who impact more lives in a year than most. people do in a lifetime. This dedicated approach means that our new sales professionals will benefit from the best and widest selection of inventory, leading design and customization tools and support resources, while providing the experience of exceptional service that all customers deserve. We welcome Team Eastbay employees to the BSN SPORTS family and look forward to a productive and rewarding integration of our teams as we approach the 2022-2023 school year.

Varsity Brands, the parent company of BSN SPORTS, is a holding company of Bain Capital Private Equity.

BSN SPORTS is the leading marketer, manufacturer and distributor of athletic apparel and equipment in the United States. BSN SPORTS has hosted over 140 FREE educational coaching events and webinars since March 2020. Topics range from mental toughness to team building to X’s and O’s in many sports and categories. Over 75,000 coaches and administrators registered for an event. BSN has recorded all content and made available here.


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